In order to retain credibility, branding needs ethics at its heart. To be honest, branding is inherently unethical. You’re trying to manipulate people into paying more for your product, when they could pay less and have functionally the same thing.
Ethical branding counteracts the unethical nature of branding in two ways. To be honest, branding is inherently unethical. First, it puts the emphasis on the functional benefits of a product (e.g. attempting to prove that it is worth more). Second, it focuses on the ways in which the company interacts sustainably with its partners, workers, community and/or the environment. Meaning, you could get it cheaper but you’ll probably get it from a company that acts badly in order to squeeze the most it can out of every dollar.
Consumers in five of the world’s leading economies believe business ethics have worsened in the past five years and are turning to “ethical consumerism” to make companies more accountable.
Based on the requirement we can also help you execute the campaign with support on copy, printing, fabrication, video, photography, public relations, etc.